There are many gyms out there that exist solely in one niche — one price point, one type of membership. If you introduce multiple price points, you can cast a wider net to attract more potential clients in different demographic segments. Start with your basic membership — the lowest price point — these are the people who just want to come in, do their own thing and leave. Your next level should be a couple of sessions of small group training per week where you cap your group to people and each individual gets more attention.
March 31, by Wayne Ford YouTube is where the eyeballs are. In fact YouTube is now where over a billion sets of eyeballs are every single month. YouTube users are also very likely to constantly use a mobile device during the day to consume media so your videos must be optimized for all viewing platforms.
All demographics are now consuming video online at growing rates and primarily on YouTube. Check out my on-demand, online course. How is your business going to market successfully in that space? However it can be really difficult to get your videos seen and your channel subscribed to in this now overcrowded environment.
Below are my top ten YouTube for Business strategies and best practices: YouTube is a Tool. Also remember that YouTube is a community with its official rules and unofficial culture guidelines that have been organically created.
Before you create your channel and upload your videos, spend some time browsing and learning how the YouTube ecosystem works. Notice what is working for brands by looking at the engagement level in comments and likes.
This is a much better indicator of the success of a video than just looking at views that may have been completely paid for. All of your social platforms including YouTube should be interconnected by branding, links and content that makes sense for your business. They should also all support the main goals of your business and focus on the presentation of valuable content to your followers and customers.
Because of the increased engagement and conversion factor of video I recommend prioritizing its creation and using it as your secret ingredient for all of your social media campaigns.
Leverage YouTube as an audience builder for the valuable video content that you create and then motivate that same audience to take actions that benefit them and your business. Make Content, Not Ads. You will notice very quickly that traditional types of advertising do not work on YouTube.
The Dollar Shave Club intro video is still one of my favorite examples of a company intro video done right. Below are a couple more good examples of successful video campaigns by large companies that took the time to create something fun and engaging that tells a story. When creating video content spend some time thinking about why and how your followers will share your content.
This shareability factor is just as important as your idea and the execution of it in video form. Become The Face of Your Business. YouTube is a community made of real people and they want to see, hear and interact with other real people. The connection to your business becomes much more powerful if you or someone in your organization becomes the face of your brand.
It changes the dynamic of the interaction from looking at videos from yet another company to building a relationship with a human. Relationship building becomes a long term strategy that can acquire your company customers for life.
This person ideally you! Remember that a lot of communication is done subconsciously and a real person appearing in your YouTube videos allows people to connect with your business on a deeper level.
You are no longer just words on a paper but instead have become a three dimensional, multi-faceted person that they can relate to. Another powerful strategy is to weave some of your life story into your business, if it makes sense to do so.
Let your viewers see you behind the scenes of your business, working on a project or telling how you started your business.To create a business plan, you want to begin by writing a summary of the basics of your business.
This is your chance to gain clarity on exactly what you’re pursuing and what you want to achieve. As I said above, you can pivot at any time, so don’t feel like you’re locked into this plan. So, you shouldn’t let this step frighten you!
Creating a jewellery marketing plan is vital for any small jewellery business. Whether you’ve been established for 10 years, or you’re just starting out, a clear marketing strategy can help you to understand your customers and your competitors, and to plan promotional activities that will target precisely the people you want to sell to.
A Facebook business page is a free public profile you can create for your local business, brand, or product. Similar to your personal Facebook account, you can use the Page to promote your business or products by posting status updates, links, event announcements, comments, or photos and videos.
Make a plan today. business, pets, or specific needs like the operation of durable medical equipment. Create your own personal network for specific areas where you need assistance. Download and fill out a family emergency plan or use them as a guide to create your own.
Emergency Plan for Parents (PDF) Step 4: Practice your plan with. Jan 30, · Whether you’re starting or growing your business, you need a business plan. Your plan will provide the roadmap to achieve the success you want.
Our Ultimate Business Plan Template has been used to quickly and easily create professional business plans in every conceivable industry, including yours! Whether your business is a restaurant, manufacturer, business/consumer services company, non-profit, software company, hotel, or anything else — even a completely new type of business.